Holaluz at IESE: A Case Study Comes to Life

What a treat and privilege to have met Oriol Vila – one of the three founders of Holaluz at IESE! The school frequently hosts inspiring business leaders, but this event had a twist: the students thought it was just a standard class. One minute we’re discussing an unknown renewable energy start-up in 2012 and debating whether it’s possible to value or grow this tiny loss-making business. And then we find out this ‘hypothetical’ company is none other than Holaluz – Spain’s first online green electricity supplier that’s about to go public and is valued at €160m!

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